ELISAVA 2020
The beer brand Moritz proposed building a new platform called Moritz Radio to connect with a niche audience, the "viejóvenes", people who have a strong bond with the brand, the city of Barcelona, and Moritz beer itself.
Through a branded content approach, we developed a brand image and identity that conveys its values and promotes the new Moritz Radio platform.
Based on the concept of “AfterBrunch”, we designed a visual universe and programming for Moritz Radio with the goal of creating the atmosphere of a relaxed after-meal gathering with friends to chat and reminisce about old times. To achieve this, we proposed a series of segments such as “Boli y Casette,” “La Bola de Cristal” and “Demodé” which take us back to the 1980s.
Below are the graphics announcing the different Moritz Radio segments, all following a grunge aesthetic in line with the target audience, along with the teaser for Moritz Radio.