ELISAVA 2020
Moritz launched Moritz Radio to connect with the “viejóvenes,” a niche audience closely tied to the brand, Barcelona and Moritz beer.
Using branded content, we developed a visual identity and programming based on the concept of “AfterBrunch”, a relaxed, post-meal gathering with friends. Segments like “Boli y Casette,” “La Bola de Cristal,” and “Demodé” evoke the 1980s, all presented in a grunge aesthetic aligned with the audience.
Below are the graphics and teaser for Moritz Radio.