UNIVERSIDAD EUROPEA DE MADRID 2019  

  Final degree project




































We live in a time where our lifestyle is fast-paced and stressful, leaving us with hardly any time for anything. This often forces us to rely on “quick and easy” meals filled with chemicals.

The problem is that, in many cases, we’re not even aware of how harmful this is — both for our health and for the planet.

At the same time, there is a growing awareness and concern about the environment, health, and nutrition. People are becoming better informed, seeking alternative ways of eating, and committing to more sustainable lifestyles.

That’s how the idea for Jugo was born — an innovative cold-pressed juice brand that promotes healthy and sustainable nutrition in the city of San Sebastián.

At Jugo, our goal is to take care of our customers’ health through our juices, while also providing education around the lifestyle we believe in.