UNIVERSIDAD EUROPEA DE MADRID 2019  

In today’s fast-paced and stressful world, finding time to eat well can be a challenge. Many of us end up relying on “quick and easy” meals packed with chemicals, often without realizing the impact on our health and the planet.

At the same time, awareness around nutrition, health and sustainability is growing. People are becoming more informed, seeking alternatives and committing to healthier, more environmentally conscious lifestyles.

It was this insight that inspired the creation of Jugo — an innovative cold-pressed juice brand developed as my final degree project. It involved creating the brand, designing its packaging and developing a communication strategy for its launch, all to promote healthy and sustainable nutrition in San Sebastián.

With Jugo, the goal was not only to provide nutritious juices but also to educate and inspire customers to embrace a lifestyle that is better for themselves and the planet.

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