ELISAVA 2021
Wearing a fragrance — that was the starting point of this project. From a single perfume sample, we analysed and interpreted its olfactory notes to create an entirely new and innovative product designed to challenge and redefine the conventions of today’s perfume market. From this premise, we built the universe surrounding our fragrance, developing its concept, narrative, and visual identity to shape a brand that transcends the traditional limits of perfumery.
This is how Glare was born: an awakening of all our senses, a guide leading us towards a new reality — something we had never experienced in quite the same way. It acts as a perfect bridge to a rich and complete sensory journey, revealing new layers of perception and emotion through its scent and design.
The perfume’s packaging takes the form of a tesseract — a symbol of a dimension we know exists but cannot fully see. It bridges the visible and the unseen.
A series of graphic and audiovisual pieces were created to complete Glare’s visual universe.