ELISAVA 2021

Team project

The perfume market needs to constantly reinvent itself. For this reason, we had to create a completely new product and develop the visual universe for a fragrance soon to be launched on the market. Based on this brief, we had to create the concept, story, and visual expression of a new perfume that would be positioned as an innovative product in today’s market.

Thus, Glare was born a wake up call for all our senses, a guide leading us to a new reality, to something we had never perceived before in that way. Glare, which means "destello" (flash or glare) in Spanish, aims to capture that moment of dazzlement when discovering a new world that initially blinds us but that we gradually learn to interpret.

Its scent transports us to a world full of life, shine, and color thanks to its floral notes. At the same time, the fragrance conveys strength and character through citrus notes, balanced by marine hints that add freshness and stability. It is the perfect bridge that connects us to a full sensory experience.

For this project, we created the fragrance packaging, which takes the form of a tesseract, a faithful representation of a dimension or a world we know exists but have yet to see or interpret. Additionally, we designed a series of graphic pieces and an audiovisual piece.